Pay Per Click (PPC) is paid advertising on Google, Yahoo, and other major search engines. The way it works is simple. Advertisers bid on keywords or phrases. Depending on what the advertiser is willing to spend, their web site receives targeted placement on the search engine. The higher the bid, the better the placement. When a potential customer searches on Google for a product or service that your company offers, PPC advertisements are at the top or right side of the browser window. This type of advertising is often clicked on first due to its preferential placement over unpaid search engine results. Depending on the keyword, the cost could be from one cent per click or sometimes as much as a few dollars. The picture below has been color coded to show where the organic results (unpaid search results) and the paid advertising (Pay Per Click) are located. The green shading shows the organic search results and the red shows the Pay Per Click(PPC) results.

Depending upon how much your company has to budget for PPC per month, high ranking on Google can be almost instantaneous. The Pay Per Click system works allows companies to bid on the amount of money they are willing to spend per click. The higher your bid, the higher your web site is placed when searching for a particular keyword or phrase.

This entry was posted on Monday, June 9th, 2008 at 7:15 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.