Creating a visually pleasing web site is nice. Creating a content-rich web site using modern advertising methods is better. This is where Search Engine Optimization and internet marketing come into play. It is not enough to have a great site and hope that people will find it. This philosophy may have been acceptable in 1996 but with the amount of information available, products being sold, and services being offered on the World Wide Web, it is crucial that your web site have the proper exposure on Google and Yahoo using SEO technology. This means formulating a marketing strategy for success on the Internet that will lead to improved search engine ranking. This can be achieved with a combination of strategies that are listed below.

• Analyze the current web site and determine what needs to be added or modified.
• Determine what keywords and phrases people search for that relate to your company and that would lead them to your web site.
• Analyze your top 10 competitor’s web sites and use that information to improve your web marketing strategy.
• Make adjustments based on analytical information provided by the initial analysis as well as using specific, traffic generating keywords from your competitor’s analysis.